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Hotels have never had more guest data than they do today. And guests have rarely felt less remembered.
Preferences, stay history, feedback, booking behavior, communication channels. Everything is tracked, stored, and analyzed. On paper, hospitality knows its guests extremely well.
In reality, many guest experiences still feel generic.
That is the disconnect. While data volumes grow and systems become more advanced, most guest data is still designed to serve internal reporting and marketing goals, not the guest in the moment they actually interact with the hotel.
From a business perspective, this is understandable. Data fuels segmentation, campaign performance, and planning. These are important use cases. But guests do not experience dashboards or reports. They experience service.
They experience check in. A late night question. A special request. A request at the spa desk. A recommendation at the right moment during the stay. In those moments, the intelligence hotels already have is often not available where it matters most.
True personalization does not start with better targeting. It starts with removing friction. When a returning guest is asked for the same preferences again, the message is not we care. It is we did not connect the dots. Data that is not activated onsite adds complexity instead of value.
The best use of guest data is almost invisible. It shows up as smooth interactions, faster answers, and a feeling that the hotel already understands the context. No scripted upsell lines. No generic offers. Just competent, attentive service. When data is used this way, it does not feel like marketing. It feels like hospitality.
Getting there does not require more data points. It requires better orchestration. Guest insights must flow across departments instead of sitting in isolated systems. Frontline teams need access to relevant information at the right moment. And data must support live onsite interactions, not only pre arrival emails or post stay reports.
This shift is especially powerful when it comes to onsite upselling.
Onsite upselling works when it enhances the stay in real time. A room upgrade suggested because availability and stay context align. A spa slot recommended because the guest has free time that afternoon. A restaurant reservation offered when the guest asks for something nearby. A late checkout mentioned before the guest feels rushed. These are not sales moments. They are service moments.
When guest data is available onsite and in context, upselling becomes helpful instead of pushy. Offers feel relevant because they respond to the guest’s situation, not to a predefined campaign. Guests are more open because the suggestion solves a need or adds comfort in that moment.
Over time, this creates a very natural commercial effect. Guests engage more during the stay. They use more services. They leave with a stronger overall impression. Not because they were sold to, but because the hotel paid attention.
In the end, guests do not judge hotels by how well they upsell. They judge them by how easy and thoughtful the stay feels. When guest data truly works for the guest onsite, better upsell results follow automatically.
Not because staff pushed harder. But because the experience worked better.
Effective onsite upselling starts with operational clarity, not campaigns. Identify the key guest touchpoints during the stay where service teams naturally interact with guests, and ensure that relevant guest information is available at exactly those moments. When frontline teams are equipped with the right context, recommendations become a natural extension of service and commercial value follows without pressure.

Guest Data Should Work for the Guest, Not Just Marketing

The Strategic Shift from Hardware Based Guest Systems to Software Driven Hospitality Platforms - Hotel MSSNGR

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The Strategic Shift from Hardware Based Guest Systems to Software Driven Hospitality Platforms

Hotel-mssngr.com is a communication platform for hotels

Hotel MSSNGR

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The hospitality industry is undergoing a digital transformation. Hotels are re-evaluating legacy investments in in-room communication hardware and moving toward agile, software-based systems. This paper explores the underlying causes of this shift, its economic and operational implications, and illustrates these dynamics with a practical case example of a five-star Baltic Sea hotel.

Abstract

For years, in-room hardware systems were considered state-of-the-art guest communication tools. They provided a structured environment for guest engagement, delivering information and promotions through proprietary tablets or fixed displays. However, changes in guest behavior and technology adoption have reshaped expectations: 
 &nbsp;
<ul>
<li>Mobile devices are now universal travel companions.</li>
<li>Guests demand real-time, personalized, and sustainable digital experiences.</li>
<li>Hotels seek to reduce capital expenditure and increase operational agility.</li>
</ul>
&nbsp; 
This evolution exposes the inefficiencies of hardware-dependent systems and highlights the strategic advantages of software-centric solutions.

1. Introduction

2. The Structural Weakness of Hardware-Dependent Systems

Hardware-based systems require the purchase, installation, and replacement of hundreds of devices. These devices depreciate quickly due to usage, software obsolescence, and wear. For a mid-sized five-star property, this leads to recurring costs and ongoing dependency on physical infrastructure.

2.1 Capital Expenditure and Depreciation

An in-room tablet or display represents only one single channel — and it is accessible solely during the guest’s stay. This narrow reach excludes vital engagement moments such as pre-arrival, off-property experiences, and post-stay communication. As a result, hotels miss opportunities to inform, inspire, and retain guests across the entire journey.

2.3 Limited Reach

Every device remains connected to the hotel’s power grid year-round, consuming energy even when rooms are unoccupied. Over time, this creates both an ecological and financial burden, especially for properties that prioritize sustainability.

2.4 Sustainability and Power Consumption

3. Case Example: A Five-Star Hotel at the Baltic Sea

The hotel’s hardware-based communication system requires constant power and ongoing device upkeep. Staff time is spent troubleshooting, cleaning, and updating in-room hardware. These tasks divert attention from core hospitality functions and contribute to hidden operational costs.

Operational Realities

By adopting a software-driven communication system such as Hotel MSSNGR, the hotel: 
 &nbsp;
<ul>
<li>Eliminates the dependency on in-room hardware</li>
<li>Enables omni-channel guest engagement through print, website, web app, native app, digital signage, in-room TV, and integrations with existing hotel systems</li>
<li>Delivers consistent and real-time communication across all guest touchpoints</li>
<li>Simplifies management with a single, centralized dashboard</li>
</ul>
&nbsp; 
This omni-channel strategy ensures that guests receive relevant information on any device, anywhere, while the hotel maintains full control over messaging consistency, timing, and branding. The result is a measurable improvement in efficiency, cost control, and guest satisfaction.

The Transition to a Software-Based Platform

Guest experience is the defining differentiator in modern hospitality. While in-room tablets once symbolized innovation, they now represent a passive and isolated interaction — confined to the physical room and reliant on guest initiative. 
 
Hotel MSSNGR transforms this experience into an active, personalized journey that begins before check-in and continues beyond check-out.

4. Guest Experience: From Static Information to Dynamic Interaction

&nbsp;
<ul>
<li>Pre-Arrival Engagement: Guests receive relevant offers, event invitations, and practical information directly on their devices, creating anticipation and clarity before arrival.</li>
<li>Real-Time Personalization: During the stay, the platform delivers context-specific content — from spa appointments to restaurant reservations — tailored to guest preferences and current hotel availability.</li>
<li>Post-Stay Continuity: After departure, Hotel MSSNGR maintains a communication channel for feedback, loyalty campaigns, and future booking incentives, extending the emotional connection.</li>
<li>Frictionless Accessibility: Guests access everything instantly via their own device — no learning curve, no login barriers, and no waiting for a slow in-room tablet to load.</li>
</ul>
&nbsp; 
The result is a continuous, guest-centric communication flow that reinforces brand value, drives satisfaction, and deepens loyalty.

Key Enhancements in Guest Experience:

The transition from hardware to software fundamentally changes the hotel’s economic model. 
 &nbsp;
<table>
<thead>
<tr>
<th>Aspect</th>
<th>Hardware-Based System (e.g., In-Room Tablets)</th>
<th>Software-Based System (Hotel MSSNGR)</th>
</tr>
</thead>
<tbody>
<tr>
<td>Initial Investment</td>
<td>High capital expenditure for devices and installation</td>
<td>No hardware purchase required</td>
</tr>
<tr>
<td>Maintenance</td>
<td>Regular updates, replacements, and cleaning</td>
<td>Cloud updates, zero physical maintenance</td>
</tr>
<tr>
<td>Energy Use</td>
<td>Devices connected to power grid year-round</td>
<td>Minimal impact, uses guest devices</td>
</tr>
<tr>
<td>Reach</td>
<td>Limited to guest room during stay</td>
<td>Omni-channel communication across print, web, app, signage, and PMS/CRM integrations</td>
</tr>
<tr>
<td>Revenue Potential</td>
<td>Passive information display</td>
<td>Dynamic upselling and targeted offers</td>
</tr>
<tr>
<td>ROI Horizon</td>
<td>3–5 years</td>
<td>Immediate operational benefit</td>
</tr>
</tbody>
</table>

5. Cost-Benefit Analysis: From Fixed Assets to Fluid Value Creation

Hotel MSSNGR allows hotels to upsell directly to the guest — dynamically, contextually, and across multiple integrated channels. Offers can be pushed in real time, customized to guest segments, and linked to booking or POS systems for immediate conversion. 
 
In contrast, in-room tablets cannot initiate outreach. They rely on the guest to notice and act, meaning they serve as a static display channel rather than a proactive sales instrument. The result is a fundamentally different revenue outcome: where hardware is a cost center, Hotel MSSNGR becomes a revenue-generating asset.

Upselling and Direct Revenue Advantages

6. Economic and Strategic Implications

Transitioning from hardware to software communication yields significant cost savings through reduced maintenance, energy use, and replacement cycles. Operational efficiency increases as teams communicate with guests across all channels simultaneously, ensuring cohesive messaging and faster campaign execution.

6.1 Cost Savings and Efficiency Gains

Hotels using Hotel MSSNGR report increased bookings for ancillary services such as spa treatments, dining, and events — achieved without additional staff workload or technical friction.

6.2 Enhanced Revenue Potential

Hotel departments can manage content independently through a single, intuitive interface. Marketing and operations can adapt offers instantly to demand, seasonal changes, or guest demographics.

6.3 Organizational Agility

<table>
<thead>
<tr>
<th>Trend</th>
<th>Impact on Communication Strategy</th>
</tr>
</thead>
<tbody>
<tr>
<td>Omni-channel guest journey</td>
<td>Integration across all media — print, web, mobile, signage, and in-room — ensures consistent brand messaging.</td>
</tr>
<tr>
<td>Sustainability focus</td>
<td>Eliminating in-room hardware reduces e-waste and energy consumption.</td>
</tr>
<tr>
<td>Personalized experience economy</td>
<td>Software enables data-driven, one-to-one engagement.</td>
</tr>
<tr>
<td>Operational efficiency</td>
<td>Real-time content updates minimize friction and staff effort.</td>
</tr>
<tr>
<td>Brand consistency across properties</td>
<td>Cloud-based systems ensure unified standards group-wide.</td>
</tr>
</tbody>
</table>

7. Alignment with Future Hospitality Trends

The shift from hardware-dependent to software-driven guest communication represents a strategic transformation rather than a technological upgrade. Hotels adopting this approach benefit from: 
 &nbsp;
<ul>
<li>Lower operating costs</li>
<li>Enhanced guest experience through real-time, personalized engagement</li>
<li>Greater revenue potential through dynamic, omni-channel upselling</li>
<li>Stronger sustainability performance</li>
</ul>

Hotel MSSNGR embodies this new paradigm: a platform that transforms communication into interaction, data into revenue, and guest satisfaction into loyalty. By moving beyond single-channel hardware systems, hotels unlock a new level of efficiency, flexibility, and profitability — positioning themselves at the forefront of modern hospitality.

8. Conclusion

Hotel MSSNGR Introduces Free Green Option for Sustainable Hotel Experiences

Hotel MSSNGR, the leading provider of digital guest communication solutions for the hotel industry, has now integrated the Green Option, a feature allowing guests to opt out of room cleaning, as a free offering in all its products.
In a move that highlights Hotel MSSNGR&#8217;s commitment to sustainability and eco-friendly operations, the Green Option is now part of every digital guest directory. This new feature enables hotel guests to easily choose environmentally friendly alternatives, such as declining daily room cleaning. 
Additionally, the company is enhancing its efforts to promote sustainable behavior by offering hotels the ability to exchange room cleaning for vouchers through the digital platform. These vouchers can be used as incentives for guests who opt for the Green Option and cancel room cleaning. This initiative provides hotel operators with an effective method to promote sustainability in their facilities without sacrificing revenue.
&#8220;Our mission is to help hotels provide excellent service to their guests in an eco-friendly manner,&#8221; says Michael Hellge of Hotel MSSNGR. &#8220;The introduction of the free Green Option is an important step towards more sustainable hospitality that incurs no additional costs for our customers or their guests.&#8221; 
Hotel MSSNGR is known for innovation, guest experiences, and efficiency improvement, and assures that there are no hidden fees or charges for the saved room cleanings when using the Green Option. This underscores the company&#8217;s transparent and customer-oriented business model. 
For more information, please visit www.Hotel-MSSNGR.com or contact Sales@Hotel-MSSNGR.com.
About Hotel MSSNGR 
Hotel MSSNGR is the leading provider of digital solutions for the hotel industry, specializing in improving guest communication and on-site booking processes through innovative products. With a portfolio ranging from digital guest directories to a fully digital guest journey with personalized guest experiences, Hotel MSSNGR sets new standards in digihttps://api-wp.hotel-mssngr.com/wp-admin/post.php?post=23591&#038;action=edit&#038;lang=en#tal hotel communication.

Hotel MSSNGR führt kostenlose grüne Option für nachhaltige Hotelerlebnisse ein

L'hôtel MSSNGR lance l'option verte gratuite pour des expériences hôtelières durables

El Hotel MSSNGR presenta la Opción Verde Gratuita para Experiencias Hoteleras Sostenibles

L'Hotel MSSNGR introduce l'opzione verde gratuita per le esperienze alberghiere sostenibili

Hotel MSSNGR Introduces Free Green Option for Sustainable Hotel Experiences - Hotel MSSNGR

Revolutionize Your Hotel Guest Experience with Hotel MSSNGR – The Ultimate Communication Tool!

Hotels have always been at the forefront of providing exceptional guest experiences, and in today’s digital age, guest communication has become a crucial component of that experience. The traditional methods of communication, such as phone calls and emails, have become outdated and ineffective in meeting the ever-evolving needs of guests. This is where Hotel MSSNGR comes into the picture. Hotel MSSNGR is a powerful guest communication tool that can enhance the guest experience and streamline hotel operations. In this article, we will explore why every hotel should use Hotel MSSNGR for guest communication.
Improved Guest Experience
Guest communication is a critical aspect of the hotel experience, and Hotel MSSNGR can significantly improve that experience. With Hotel MSSNGR, guests can communicate with the hotel staff through a mobile app, which allows for seamless, real-time communication. Guests can use Hotel MSSNGR to ask for recommendations, request services, make reservations, and provide feedback. With instant responses, guests feel more connected to the hotel staff, and their needs are met faster and more efficiently. This leads to a better guest experience, which can ultimately result in increased guest satisfaction and loyalty.
Efficient Operations
In addition to enhancing the guest experience, Hotel MSSNGR can also streamline hotel operations. With Hotel MSSNGR, hotel staff can manage guest requests, track service requests, and respond to guest inquiries quickly and efficiently. This can lead to improved staff productivity and reduced operational costs. Additionally, Hotel MSSNGR can help hotels manage their resources effectively, ensuring that staff members are allocated to the areas where they are most needed. Overall, Hotel MSSNGR can help hotels operate more efficiently, which can ultimately lead to increased revenue and profitability.
Personalization
One of the most significant benefits of Hotel MSSNGR is that it allows hotels to personalize the guest experience. With Hotel MSSNGR, hotels can send personalized messages to guests, such as welcome messages, birthday wishes, and special offers. This can make guests feel valued and appreciated, leading to increased guest satisfaction and loyalty. Additionally, Hotel MSSNGR allows hotels to collect valuable guest data, such as preferences and feedback, which can be used to personalize the guest experience further.
Cost-effective
Using Hotel MSSNGR for guest communication is also cost-effective. Traditional methods of communication, such as phone calls and emails, can be time-consuming and expensive. With Hotel MSSNGR, hotels can communicate with guests more efficiently and at a lower cost. Additionally, Hotel MSSNGR allows hotels to automate certain tasks, such as service requests and reservations, which can save time and reduce labor costs.
In conclusion, Hotel MSSNGR is an excellent tool for guest communication that every hotel should consider using. With Hotel MSSNGR, hotels can improve the guest experience, streamline operations, personalize the guest experience, and save costs. In today’s competitive hospitality industry, providing exceptional guest experiences is essential, and Hotel MSSNGR can help hotels achieve that goal.

Revolutionieren Sie das Erlebnis Ihrer Hotelgäste mit Hotel MSSNGR - dem ultimativen Kommunikationstool!

Révolutionnez l'expérience des clients de votre hôtel avec Hotel MSSNGR - l'outil de communication ultime !

Revolucione la experiencia de los huéspedes de su hotel con Hotel MSSNGR: ¡la herramienta de comunicación definitiva!

Rivoluzionate la vostra esperienza alberghiera con Hotel MSSNGR - Lo strumento di comunicazione definitivo!

Revolutionize Your Hotel Guest Experience with Hotel MSSNGR – The Ultimate Communication Tool! - Hotel MSSNGR

Hotel MSSNGR Announces Integration with hotelkit and Highlights Alpin Resort Sacher in Seefeld, Austria, as a Success Story

Introduction: 
Hotel MSSNGR (hotel-mssngr.com) is thrilled to announce its latest integration with hotelkit (hotelkit.net), a leading hotel operations and communication platform. This integration marks an exciting milestone for Hotel MSSNGR, as it further strengthens our commitment to revolutionizing guest communication and enhancing hotel operations. In this article, we will highlight the seamless integration with hotelkit and showcase Alpin Resort Sacher (https://seefeld.sacher.com) in the picturesque town of Seefeld, Austria, and their General Manager, Anton Birnbaum, as an exceptional example of how the integration benefits hotels.
Streamlining Operations and Enhancing Guest Communication: 
The integration between Hotel MSSNGR and hotelkit brings a new level of efficiency and effectiveness to hotel operations. By seamlessly connecting the guest communication platform with the comprehensive hotel operations platform, hotels can streamline their daily tasks, improve internal communication, and deliver exceptional guest experiences.
Alpin Resort Sacher in Seefeld, Austria, and Anton Birnbaum&#8217;s Success Story: 
Nestled in the breathtaking scenery of Seefeld, Austria, Alpin Resort Sacher has implemented the integration between Hotel MSSNGR and hotelkit with remarkable results. Under the visionary leadership of General Manager Anton Birnbaum, Alpin Resort Sacher has taken guest communication and operations to new heights.
With the integration, Alpin Resort Sacher benefits from a centralized system that enables seamless communication between staff members and departments. The hotel&#8217;s team can now efficiently manage guest requests, track progress, and deliver personalized experiences that exceed expectations. Anton Birnbaum emphasizes the positive impact on guest satisfaction, operational efficiency, and employee collaboration since implementing Hotel MSSNGR and hotelkit.
Enhancing the Guest Experience: 
The integration empowers Alpin Resort Sacher to create memorable guest experiences by delivering timely and personalized communication. With Hotel MSSNGR&#8217;s intuitive interface and hotelkit&#8217;s operational excellence, the hotel effortlessly handles guest requests, provides valuable information, and engages with guests throughout their stay. The combination of these platforms ensures that guests in Seefeld, Austria, feel heard, valued, and delighted throughout their journey, resulting in enhanced loyalty and positive reviews.
Looking Ahead: 
Hotel MSSNGR remains committed to innovating and expanding its integration capabilities, collaborating with industry leaders like hotelkit to provide cutting-edge solutions for the hospitality industry. We are excited to see more hotels, like Alpin Resort Sacher in Seefeld, Austria, benefit from this integration and take their guest experiences to the next level.
Conclusion: 
The integration between Hotel MSSNGR and hotelkit marks an important step towards optimizing hotel operations and enhancing guest communication. As demonstrated by Alpin Resort Sacher in Seefeld, Austria, and General Manager Anton Birnbaum, hotels can streamline operations, deliver personalized experiences, and exceed guest expectations with this powerful integration. Hotel MSSNGR continues to empower hotels worldwide, enabling them to redefine excellence in hospitality.
Stay tuned for more exciting updates as we push the boundaries of guest communication and operational efficiency!
#HotelMSSNGR #hotelkit #AlpinResortSacher #SeefeldAustria #GuestCommunication #HotelOperations #GuestExperience #HospitalityInnovation

Erhöhte Gästeerlebnisse: Hotel MSSNGR kündigt Integration mit hotelkit an und hebt Alpin Resort Sacher in Seefeld, Österreich, als Erfolgsgeschichte hervor

Améliorer l'expérience des clients : L'hôtel MSSNGR annonce son intégration avec hotelkit et présente l'Alpin Resort Sacher à Seefeld, en Autriche, comme un exemple de réussite

Elevando la experiencia de los huéspedes: El hotel MSSNGR anuncia su integración con hotelkit y destaca el Alpin Resort Sacher de Seefeld (Austria) como caso de éxito.

Elevare le esperienze degli ospiti: L'hotel MSSNGR annuncia l'integrazione con hotelkit ed evidenzia l'Alpin Resort Sacher a Seefeld, in Austria, come una storia di successo

Elevating Guest Experiences: Hotel MSSNGR Announces Integration with hotelkit and Highlights Alpin Resort Sacher in Seefeld, Austria, as a Success Story - Hotel MSSNGR

Elevating Guest Experiences: Hotel MSSNGR Announces Integration with hotelkit and Highlights Alpin Resort Sacher in Seefeld, Austria, as a Success Story

Your guests are visiting you to relax. And when it comes to childcare, they rely on you 100%! With our Kid’s club registration feature you can not only handle the drop-off and pick-up processes highly efficiently but also have important data about the children always at hand!

Kids’ safety: Maximum standard with no effort

Nut allergies, hay fever, non-swimmers, … there are hundreds of important details about each child that need to be considered. This can be tough. With the Kid’s club registration all this information is always in sight and accessible, making it easier not to overlook any important aspects.
<img decoding="async" src="https://api-wp.hotel-mssngr.com/wp-content/uploads/2023/04/Screenshot-2022-04-27-at-09.23.53-1024x484-1.png" alt="" />
For example, parents can indicate if their children have food intolerances or allergies, if they can swim, if first aid can be used or if they are allowed to leave by themselves.

Makes it easy to stay on top of the kids' needs

In order to properly identify those people authorized to pick up or drop off children and – more importantly- to ensure that a child is not picked up by a stranger, you can have guardians registered through the Kid’s club registration.
What does this mean? You can define a number of persons per child, each of whom would be required to upload a photo and a signature. By that, the kids club staff can check the person with the photo at every drop off or pick up and have the process digitally confirmed with a signature.
<img decoding="async" src="https://api-wp.hotel-mssngr.com/wp-content/uploads/2023/04/Screenshot-2022-04-27-at-09.24.16-1024x489-1.png" alt="" />

Helps identify authorised persons for pick up and drop off

A bunch of excited kids, it’s easy to lose track of who’s there! To prevent this from happening, you always have an overview in the system of which children are still there and which children were picked up at what time exactly.

Documents which kids are on site and who isn't

The Kid’s club registration feature allows your guests to conveniently enter all relevant data about their children ONCE through your app. These data are stored and easily retrieved each time the child checks in for a kids activity or into the Kid’s club. All your staff needs is a signature from the guardian and that’s it – a matter of seconds.
<li>1 Guests need to fill out the Kid’s club registration form in your app.</li>
<li>2 Guest books kid’s activity through your app or wants to check in their child directly at the Kid’s club.</li>
<li>3 Your staff has all the data on the child available to them immediately. All they need is the signature of one of the previously registered legal guardians.</li>
<img decoding="async" src="https://api-wp.hotel-mssngr.com/wp-content/uploads/2023/04/final_6200b2d37baeb20077d17771_116078.gif" alt="" />

How does it work?

Take advantage of our Kid’s club registration to automate these processes, speed up kids check-in routines and free your staff to dedicate full attention to the kids. All digital with no effort.

Watch this demo for a better understanding:

If you would like to give the kid’s club registration a try, please feel free to contact us here.

<a href="https://help.hotel-mssngr.com/en/articles/5055917-kid-s-club-registration" rel="noopener" target="_blank">What is the kid’s club registration?</a>
<a href="https://help.hotel-mssngr.com/en/articles/5065694-how-to-enable-kid-s-club-registration-for-activities" rel="noopener" target="_blank">How to: Enable Kid’s club registration for activities.</a>
<a href="https://help.hotel-mssngr.com/en/articles/5065689-how-to-kid-s-club-registration-check-in" rel="noopener" target="_blank">
<a href="https://www.hotel-mssngr.com/en/app/default/privacy" rel="noopener" target="_blank">How to: Kid’s club registration Check-In</a>Privacy statement on how we store and use your and your children’s data.</a>

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Sicherheit für Kinder: Maximaler Standard ohne Anstrengung

Sécurité des enfants : Une norme maximale sans effort

Seguridad infantil: Máximo nivel sin esfuerzo

Sicurezza dei bambini: Massimo standard senza alcuno sforzo

Kids’ safety: Maximum standard with no effort - Hotel MSSNGR

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